Effective Date: May 1, 2023
The General Equipment Company cookie policy describes the type cookies and other technologies that may be used on our website, when advertising or when communicating with you in some manner such as email. Please take the time to read this cookie policy carefully before using the General Equipment website.
Note this cookie policy may change over time, please refer to the “Changes to Our Privacy Policy” section in our privacy policy on how changes are handled. This cookie policy does not apply to third parties that General Equipment Company does not own or control.
If you have questions about this policy, you can contact us using the information supplied in the “Contact Information” section of our privacy policy.
What Type of Cookies & Other Technologies Are Used?
These are technologies we may use with respect to automatic data collection.
- A Cookie: is a small text file created by a website server that is stored on the user’s computer either temporarily or permanently to allow a website to recognize you and keep track of your preferences from page to page.
Cookie Families
- Session Cookies: are temporary files used by the website server to store information about user page activities, so a user can pick up where they left off. Webpages and their servers have no memories associated with them. These cookies tell the server what pages to display to prevent a user having to remember or start navigating the site all over again as a completely new visitor.
- Persistent/Tracking Cookies: are permanent files used by the website server to store information about user preferences. A persistent cookie enables a website to remember you on subsequent visits, speeding up or enhancing your experience of services or functions offered.
Basic Cookie Categories (within cookie families)
- Functional: these cookies are necessary to provide basic function to the website allowing you to navigate, fill in forms, personalize site preferences, remembering your wish list or shopping cart content as examples. If blocked certain portions of the website will not function.
- Performance: these cookies allow us to measure such things as website traffic, page visits and products most sought by users. Understanding this information helps us to enhance and optimize our website.
- Advertising/Targeting: these cookies may be placed through our website by third party advertising partners to help us measure and understand what is of most interest to you allowing us to better target and meet your needs.
- Social Media/Sharing: these cookies may be associated with social media features we place on our website such as a LinkedIn or Twitter button. This may allow us to track social media and other browsing activities and/or sharing functionality of social networks. Such social media features are hosted directly on our site or by a third party. Your interaction with these features is covered by the third-party feature owner and their respective privacy policy.
Other Technologies
- A Web Beacon: is clear image file such as gifs, pixel tags, page tags, and web tags that allow a company to check/track the navigation path and the content accessed of a user visiting a website or email messages and newsletters received.
WordPress Core User Cookies
| Cookie Name | Duration | Category | Purpose |
|---|---|---|---|
|
Word_press[hash] |
14 days if user tells website to remember login. If not, it is current session only. |
Functional |
On login, viewing order history or placing orders, the cookie stores your authentication details. It is limited to the Administration Screen area /wp-admin/. |
|
WordPress_logged_in_[hash] |
14 days if user tells website to remember login. If not, it is current session only. |
Functional |
After login, viewing order history or placing orders, the cookie indicates when you are logged in and who you are for most interface use. |
|
Wp-settings--[UID] |
14 days if user tells website to remember login. If not, it is current session only. |
Functional |
These cookies capture the number on the end of your user ID from the users database table. This is used to customize your view of admin interface and possibly also the main site interface. |
WordPress Core Commenter Cookies
| Cookie Name | Duration | Category | Purpose |
|---|---|---|---|
|
Comment_author_ |
Just under 1 year from time set. |
Functional |
Cookie is set when a user comments on a blog to eliminate a user re-typing all their information again when attempting to leave another comment. |
|
Comment_author_email _ |
Just under 1 year from time set. |
Functional |
Cookie is set when a user comments on a blog to eliminate a user re-typing all their information again when attempting to leave another comment. |
|
Comment_author_url _ |
Just under 1 year from time set. |
Functional |
Cookie is set when a user comments on a blog to eliminate a user re-typing all their information again when attempting to leave another comment. |
WooCommerce Store Front End Cookies (No personal information is stored within these cookies)
| Cookie Name | Duration | Category | Purpose |
|---|---|---|---|
|
woocommerce_cart_hash |
Session |
Functional |
Helps WooCommerce determine when cart contents/data changes. |
|
woocommerce_items_in_cart |
Session |
Functional |
Helps WooCommerce determine when cart contents/data changes. |
|
wp_woocommerce_session_ |
2 Days |
Functional |
Contains a unique code for each customer so that it knows where to find the cart data in the database for each customer. |
|
woocommerce_recently _viewed |
Session |
Functional |
Powers the Recently Viewed Product widget. |
|
store_notice[notice id] |
Session |
Functional |
Allows customers to dismiss the Store Notice. |
WooCommerce Store Dashboard (/wp-admin) Cookies
| Cookie Name | Duration | Category | Purpose |
|---|---|---|---|
|
woocommerce_snooze_ suggestions__[suggestion] |
2 Days |
Functional |
Allows dashboard users to dismiss Marketplace suggestions, if enabled. |
|
woocommerce_dismissed_ suggestions__[context] |
1 Month |
Functional |
Count of suggestion dismissals, if enabled. |
|
tk_ai |
Session |
Functional |
Stores a randomly-generated anonymous ID. This is only used within the dashboard (/wp-admin) area and is used for usage tracking, if enabled. |
3rd Party Cookies
| Cookie Name | Duration | Category | Purpose |
|---|---|---|---|
|
_ga |
2 Years |
Performance |
Google Analytics applies these cookies to measure website usage and improve site performance. No personal or sensitive information is collected. |
|
_gid |
1 Day |
||
|
_gat |
1 Minute |
||
|
|
30 Days – 2 Years |
Advertising/ Targeting |
Google Ads applies these cookies to enable advertising/advertising analytics on the Google Ads platform. |
|
|
2 Years |
Advertising/ Targeting |
Google (YouTube) applies these cookies to enable advertising/advertising analytics on the Google(YouTube) platform. |
|
fr (others?) |
90 Days – 2 Years |
Performance & Advertising/ Targeting |
This Facebook cookie and other tracing pixels provide information about Facebook ad effectiveness, tracking our website activity on special events and analyze by audience for future targeting. |
|
|
2 Years |
Advertising/ Targeting |
LinkedIn applies these cookies to enable advertising/advertising analytics on the LinkedIn platform. |
|
|
2 Years |
Advertising/ Targeting |
Twitter applies these cookies to enable advertising/advertising analytics on the Twitter platform. |
|
|
2 Years |
Social Media/ Sharing |
These Pinterest cookies allow our website users to share photos with their followers. |
How Do We Use Cookies & Web Beacons?
General Equipment Company uses cookies and beacons in a range of ways to improve your experience on our website, including:
- Understanding how you navigate our website plus, frequency, time spent and how website content is interacted with and processed.
- Remembering personal preferences such as login authentication information, language selection, menu selections, bookmarks and others to eliminate a user having to re-enter or reselect settings each time the website is entered saving time and frustration.
- Keeping a user signed in and recognized as they navigate the website from page to page.
- Remembering items you have selected and placed in your shopping cart, so when you check out the shopping cart is not empty.
- Selecting and displaying advertising, promotions and/or product based on your product viewing and/or shopping cart selections.
- Increased website session speed, access to content and improved navigation.
How to Manage Your Cookies
You can set your browser to not accept cookies. If you select this setting, you may be unable to access certain portions of our website or certain features may not function as a result. Unless you adjust your browser setting to refuse cookies, our system will issue cookies when you direct your browser to our website. For further information on cookies, browser types and how to change your browser settings the following website can be of assistance: www.allaboutcookies.org.
If you wish to clear all cookies left behind by the websites you visit, you can download the following programs that remove tracking cookies.
http://www.lavasoft.com/home.php/
http://www.spybot.info/en/download/index.html
To opt out of being tracked by Google Analytics across all websites visit: http://tools.google.com/dlpage/gaoptout
For more information on what data we collect, how we collect it, and how we use and protect the data we collect, plus, your privacy rights, please review our Privacy Policy.
